How would you re-engineer the business side of talent? In my interview with the creator of Top Recruiter, we discuss the show that’s transforming an industry.
It was in the midst of these trying times that Chris LaVoie, Creator and Executive Producer of VS, Season 1 and Founder of LaVoie Entertainment, found inspiration that would forever alter the course of his career (and potentially an industry).
This series is a global movement of CEOʼs who are re-engineering and reinventing industries . The brand is driven by a groundbreaking tv reality/docu-series soon to be re-broadcasted across channels like Amazon Prime, iTunes, Apple TV, Roku, H2HTV in over 31 countries worldwide.
What motivated you to pursue the film industry and start your own production company?
Out of school, I started my career in the advertising space. To remain competitive as an advertiser, you have to be in tune with trending topics. During 2010 and 2011, the one subject that was undoubtedly on peoples’ minds was securing work. It didn’t matter if you were actively looking or gainfully employed, everyone wanted a better handle on the job market.
Another big trend that was captivating audiences was the shift to video content. Everywhere you looked, people were consuming vast amounts on platforms like YouTube. As someone who produced countless white papers and webinars in the Talent Management space, I knew that the industry needed to switch to video marketing.
Combining those two trends with a passion for helping people, I wanted to create a platform that could both elevate an industry stricken by the recession and educate people/businesses on ways to better manage their talent and careers. It took a few years, but I finally decided to take the plunge, quit my day job, and write/produce a docu-series based on the recruiting and HR industry.
When did you know that you had a great idea?
I had very little experience and no precedents to work off of, but with the time I spent servicing the talent management industry, I knew that I wasn’t alone. I called all of my contacts in the space, raised the necessary funds, and sent out an open casting call in faith that if I could build a platform, then the right people would come. What happened next was something special. We received over 3,000 applications in the first 24 hours from some of the top minds in the recruiting/HR industry. It was at that moment I realized this was something bigger than myself.
What makes Top Recruiter different?
In 2010/2011, a couple of the top business-focused TV shows were Shark Tank and The Apprentice. Although these programs did a great job of dramatizing and depicting the allure of starting, owning, and operating a business, they didn’t, however, emphasize the importance of mentorship. Creating a startup is sexy, but making it successful and scaling it sucks. If you want to build and sustain a prosperous business, then mentorship is where it’s at.
With this angle, I sought out emerging entrepreneurs in the talent management space and built a process where they could be coached and mentored by some of the best CEO’s, talent leaders, investors, and strategists in the world. The result is a mix between TED Talks and Shark Tank.
Fast forward six years later, weʼve created 3 seasons of Top Recruiter & 2 seasons of a new series has been dubbed, “The Movement” titled now, VS. Very pleased with our progress so far.
What are your aspirations moving forward?
Our mission is the same question we ask all of our contestants: “How would you re-engineer the business side of talent?” I want the Top Recruiter brand to be known for substance, intellectual horsepower, and showcasing thought leadership. Most importantly, a brand that’s focused on executing — not just a show of mountaintop experiences where your leave feeling invigorated and wake up at home deflated.
To say that my talk with LaVoie was inspiring would be an understatement. After reflecting back on our conversation, it became apparent that four major themes stood out in Lavoie’s story. To inspire a movement you need a clear vision, a well-defined purpose, the right people united and inspired by a common goal, and then you need to let go of the reins. Creativity/TV magic will only flourish if the right conditions are present. LaVoie has managed to produce all four.
The producers are going deep into the vault, where they are going to share new stories, scenes, backstories, and many surprises. There will be a total of 2 seasons, and the reboot will have a new name, VS. Premieres 2021 on Amazon Prime, Apple TV, Roku, Xbox, H2HTV and many more outlets in 31 counties worldwide.